Case
If I say I have made an innovative product, it's totally a new product concept, and I want to price it. The economy is in downturn (recession). How should I price the product? Ofcourse, the price would be above the cost line. Normally, the companies set economy-inspired prices. But is this a sound strategy? Do customers always want cheapest prices?
Can lower price actually hurt rather than helping? Will it generate long-term negative perception about the product? (Example: Imagine Mercedez Does that)*
*source:http://mands280.blogspot.com/2009/01/case-analysis.html
